Let’s Get Emotional

There are very few other products being sold online that have as much emotional pulling power as a holiday. A vacation is the stuff of dreams, but also of detailed ongoing research and of high capital outlay. For many families, the most they will spend on a single item in a typical year is the purchase of their annual holiday.

17 Feb

2016

Has TripAdvisor peaked?

TripAdvisor is the largest travel site on Earth. Its statistics are staggering. In Q3 2015, it reported reaching 350 million unique monthly visitors. It has more than 290 million reviews and opinions, covering more than 5.3 million accommodations, restaurants, and attractions.

12 Oct

2015

Video – Can You Go Viral?

The world is inexorably moving away from broadcast television. In days of old, viewers across the country would sit down together in their tens of millions to watch the most popular TV programmes of the time.

22 Sep

2014

Are blogs the future?

After 10 years plus, I am putting my hobby website, travelfromHere.com, up for sale. Take a look and you will see that it is a very straightforward directory of websites aimed at UK travellers. It is rather like Yahoo! was in its first incarnation.

27 Aug

2014

Reputation is Everything

Some news in the last few days has reminded me of one of the subjects I was addressing at my World Travel Market seminar back in 2010. The news is that Thomas Cook has signed up with online reputation management company TrustYou which will use its online reputation management tool to monitor all online reviews written worldwide.

02 Dec

2013

Change is the Only Constant

The world economy is projected to be about 80% larger in 2020 than it was in 2000. World total population will increase from 7 to 8.3 billion people in 2030. Asia, Africa, and Latin America will account for virtually all population growth over the next 20 years. The middle class is expected to reach 5 billion people by 2031, up from 2.1 billion people in 2011. The world is changing. At the Summit, Richard Lewis, CEO Best Western Hotels, distinguished between Digital Immigrants and Digital Natives.

15 Jul

2013

Trial by Media

How extensive does a news item need to be to seriously dampen or kill inbound tourism? A tsunami may or may not affect a whole coast line, bush fires might be limited to a few areas, riots may only be breaking out in the capital city? On the news, though, it may look like a whole country is in trouble.

Filter

Let’s Get Emotional

Has TripAdvisor peaked?

Video – Can You Go Viral?

Are blogs the future?

Reputation is Everything

Change is the Only Constant

Trial by Media