Thomas Cook and Butterflies

It’s about two years ago that my Monarch Airlines tickets became worthless when the Monarch Travel Group collapsed. I wasn’t too badly off.

Is Total Profit Management the Way Forward?

I have frequently said that travel is no more than information at the point of sale. When a customer buys travel it is just information on a computer. It does not yet exist. Interestingly, the appeal of the product can grow or shrink depending on the date it will actually be consumed. A room night in Sydney with a view of the New Year’s Eve celebrations has far more appeal than the same room out of season in August.

RM vs CRM

I have recently been exposed to revenue management. At the beginning of the month, I attended a Revenue Management and Pricing International (RMAPI) event. Watching the presentations and listening to the speakers, I was astonished at how mathematical RM is.

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Thomas Cook and Butterflies

Is Total Profit Management the Way Forward?

RM vs CRM