There are very few other products being sold online that have as much emotional pulling power as a holiday. A vacation is the stuff of dreams, but also of detailed ongoing research and of high capital outlay. For many families, the most they will spend on a single item in a typical year is the purchase of their annual holiday.
Did you buy Zoom shares at the start of the Coronavirus crisis? I didn’t, unfortunately. They were hovering around $70 until the end of January then started a steady rise hitting a peak of about $160 on 23 March.
Retailers need to sell where the customers are. Wind back quite a few centuries and markets would probably have been the predominant shopping channel. As towns built up, the high street came to dominate as a convenient place to shop. Then came the shopping centres.
I was at a conference the other day and, whilst awaiting the first speaker’s presentation, I was chatting with the lady next to me. I am not sure how it came up in conversation, but the subject we started talking about was customer loyalty programmes and their associated loyalty cards.
Quite a few years ago (pre-Internet) I was commissioned to carry out a feasibility study for a large telecommunications organisation. The idea was to test the concept of an electronic transport marketplace (ETM) covering the whole of mainland United Kingdom.
Catalysed by the recent hive of activity surrounding GDPR, a few strands of thought from the past and present have come together in my mind to extrapolate a view on how our personal information might be managed in the far future.
The news that Etihad passengers will be able communicate with the airline via WhatsApp got me thinking about my own messaging apps. I use quite a few. On my mobile I have Whatsapp, Facebook Messenger, Skype, LinkedIn, Snapchat, Viber and good old SMS. Apart from SMS, they all provide global communication for free.
I don’t know about you but I have been to quite a few presentations on blockchain and read plenty of articles on the subject. I now think I understand what blockchain is all about, but no one has proposed an application for the technology within the travel industry that would be properly useful.