TripAdvisor is the largest travel site on Earth. Its statistics are staggering. In Q3 2015, it reported reaching 350 million unique monthly visitors. It has more than 290 million reviews and opinions, covering more than 5.3 million accommodations, restaurants, and attractions.
At this time of year, it is always fun to try and predict what significant happenings are going to take place in the coming twelve months. Thankfully, no one bothers to check back at the end of the year to see how wrong one was! One thing I have been saying for a while is that the new norm is to expect the un-normal and this is not going to change for 2016.
I have recently been exposed to revenue management. At the beginning of the month, I attended a Revenue Management and Pricing International (RMAPI) event. Watching the presentations and listening to the speakers, I was astonished at how mathematical RM is.
I had a busy few days at World Travel Market at the beginning of this month. On Monday, I was moderating the WTM Travel Innovation Summit in Association with TTI and taking part in an Arabian Travel Market Roundtable. On Tuesday, I was running my Genesys Sessions seminars, non-stop from 10:30 to 17:30.
The world is inexorably moving away from broadcast television. In days of old, viewers across the country would sit down together in their tens of millions to watch the most popular TV programmes of the time.
Did you read the latest Ashley Madison byline? Before the data breach it was “Life is short. Have an affair.” I think it now reads, “Life is going to be shorter when your partner finds out!” Ashley Madison has highlighted just how easily data can be hacked.
You know you are doing a good job when other players in your marketplace start attacking you. So, for example, the Daily Telegraph headline last month, “Courtney Love attacked by anti-Uber protesters in Paris. Singer and former wife of Kurt Cobain claims she would be "safer in Baghdad" after her car is attacked by angry cabbies in Paris.”
Over the next few weeks, I will be organising Travel Technology Initiative’s Autumn conference. The title of the event is Digital Transformation. This has got me thinking about what does Digital Transformation really mean and are there any travel industry players undergoing a digital transformation?
This week I chaired a Forum I organised for Travel Technology Initiative and the European Tourism Association. I called the event The Hotel Distribution Revolution. The online era has created a whole new world for the travel industry, but whereas the airline sector, cruising and tour operating may be settling down and finding some stability, it strikes me that hotel distribution is still in a state of flux.