Once again, I have organised a couple of the technology/digital travel events at World Travel Market this year. I have been doing this for quite a few years. I am one of these people who are quite pedantic about keeping all my electronic files, so I was looking back to see what I had to say in some of my early presentations.
Do you remember the story from 2009 of the flying Dutchman? He was looking forward to visiting his family in Wollongong and Tallong, just South of Sydney. Accompanied by his 15 year old grandson, they departed Amsterdam and after a change of planes at Halifax, finally touched down in Sydney. I guess they might have been surprised at how short the journey was as they had arrived in Sydney, Nova Scotia, not Australia. They had booked flights to the wrong place.
At this time of year, it is always fun to try and predict what significant happenings are going to take place in the coming twelve months. Thankfully, no one bothers to check back at the end of the year to see how wrong one was! One thing I have been saying for a while is that the new norm is to expect the un-normal and this is not going to change for 2016.
I had a busy few days at World Travel Market at the beginning of this month. On Monday, I was moderating the WTM Travel Innovation Summit in Association with TTI and taking part in an Arabian Travel Market Roundtable. On Tuesday, I was running my Genesys Sessions seminars, non-stop from 10:30 to 17:30.
Did you read the latest Ashley Madison byline? Before the data breach it was “Life is short. Have an affair.” I think it now reads, “Life is going to be shorter when your partner finds out!” Ashley Madison has highlighted just how easily data can be hacked.
Over the next few weeks, I will be organising Travel Technology Initiative’s Autumn conference. The title of the event is Digital Transformation. This has got me thinking about what does Digital Transformation really mean and are there any travel industry players undergoing a digital transformation?
British Airways - receive information about your flight’s gate status, with notifications sent direct to your wrist when your gate status changes (available at London Heathrow Terminals 3 and 5 only). Marriott - access Marriott’s mobile app for check-in and checkout. Expedia - Check itineraries for upcoming trips.
At the beginning of June, I organised the recent Distribution Best Practice Forum for Travel Technology Initiative – www.tti.org . Travel distribution is an increasingly complex subject. As the years have gone by, technology has not made distribution any easier.