In the heady young days of the Internet, we were making predictions about how the web would change the face of travel. A popular prediction amongst ‘thought leaders’ was that the web would catalyse the death of the travel agent. Quite a few did die but quite a few remained. Another sector of the industry was also predicted to undergo a transformation. This was tourism.
Large travel companies that can afford to develop sophisticated technology and continually test and hone their websites. Small, specialist travel companies that work hard to build a reputation as being experts in their own product area.