In the heady young days of the Internet, we were making predictions about how the web would change the face of travel. A popular prediction amongst ‘thought leaders’ was that the web would catalyse the death of the travel agent. Quite a few did die but quite a few remained. Another sector of the industry was also predicted to undergo a transformation. This was tourism.
Once again, I have organised a couple of the technology/digital travel events at World Travel Market this year. I have been doing this for quite a few years. I am one of these people who are quite pedantic about keeping all my electronic files, so I was looking back to see what I had to say in some of my early presentations.
Do you remember the story from 2009 of the flying Dutchman? He was looking forward to visiting his family in Wollongong and Tallong, just South of Sydney. Accompanied by his 15 year old grandson, they departed Amsterdam and after a change of planes at Halifax, finally touched down in Sydney. I guess they might have been surprised at how short the journey was as they had arrived in Sydney, Nova Scotia, not Australia. They had booked flights to the wrong place.
TripAdvisor is the largest travel site on Earth. Its statistics are staggering. In Q3 2015, it reported reaching 350 million unique monthly visitors. It has more than 290 million reviews and opinions, covering more than 5.3 million accommodations, restaurants, and attractions.
At this time of year, it is always fun to try and predict what significant happenings are going to take place in the coming twelve months. Thankfully, no one bothers to check back at the end of the year to see how wrong one was! One thing I have been saying for a while is that the new norm is to expect the un-normal and this is not going to change for 2016.
I had a busy few days at World Travel Market at the beginning of this month. On Monday, I was moderating the WTM Travel Innovation Summit in Association with TTI and taking part in an Arabian Travel Market Roundtable. On Tuesday, I was running my Genesys Sessions seminars, non-stop from 10:30 to 17:30.
The world is inexorably moving away from broadcast television. In days of old, viewers across the country would sit down together in their tens of millions to watch the most popular TV programmes of the time.