I have frequently said that travel is no more than information at the point of sale. When a customer buys travel it is just information on a computer. It does not yet exist. Interestingly, the appeal of the product can grow or shrink depending on the date it will actually be consumed. A room night in Sydney with a view of the New Year’s Eve celebrations has far more appeal than the same room out of season in August.
At the beginning of the month I ran the first of my Genesys Happiest Minds Executive Series seminars in partnership with Happiest Minds. The idea is that we will hold regular seminars exploring the most topical and pressing digital transformation issues that are concerning us in today’s travel industry.
I had a busy few days at World Travel Market at the beginning of this month. On Monday, I was moderating the WTM Travel Innovation Summit in Association with TTI and taking part in an Arabian Travel Market Roundtable. On Tuesday, I was running my Genesys Sessions seminars, non-stop from 10:30 to 17:30.
Did you read the latest Ashley Madison byline? Before the data breach it was “Life is short. Have an affair.” I think it now reads, “Life is going to be shorter when your partner finds out!” Ashley Madison has highlighted just how easily data can be hacked.