World Travel Market Technology Seminars 2009
Tuesday 10 November 2009
London
Following its great success last year, once again, Genesys organised the Technology and Online Seminar Programme for World Travel Market. There were six seminars on the Tuesday and the Thursday. The details are below. Pdfs of the presentations can be downloaded by clicking this link.
Tuesday 10 November
11:00 - 12:00 Online and Onsale
Paul Richer, Senior Partner, Genesys - The TravelTechnology Consultancy
Being online and onsale is every travel company's goal. In order to compete you need to have a web site that is driving business and earning good revenues. However, many web sites simply do not realise their full potential. For some, what ought to be an effective sales channel falls short of what is achievable. It is vital to get the basics right. The good news is that this can be achieved without great expense by just applying some thought and consideration. In this seminar, hear how to take a critical look at your online presence and see what makes the difference between an also-ran web site and a top performer.
12:30 - 13:30 Content Matters
Brice J Bay, Founder & CEO, 10best.com
Joel Brandon-Bravo, Chief Operating Officer, Frommers
Dave Howard, Managing Director, Trailstream
Content really matters. Visitors have come to your web site to find out about your products. They have given you the opportunity to convert them to customers. If your content is not engaging and informative, they will simply move on to your competitors and may never come back. What content counts? How can you make your content comprehensive and enticing? What makes the difference that allows your products to stand out against the competition? Hear from the experts about how to make your web site's content truly compelling.
14:00 - 15:00 Take the Money
Sandeep Mander, Strategic Market Consultant, Cybersource
Steve Dobson, Director of Technical Development andInformation Security Officer, Anite Business Systems
David Hunter, UK CEO, Paysafecard Group (Cash-Ticket)
Mike Anderson, Managing Director, Web MarketplaceSolutions
Consumers are now so accustomed to shopping online that they have the expectation that they will be able to make a purchase online and pay for it there and then. This applies equally as much to travel products as it does to lower value items. If a payment system is not in place or is not fast and efficient then a customer may go elsewhere to do a deal. Whilst most online shoppers know that they are fully protected by their credit card companies when shopping online, the same is not true for retailers who can be susceptible to card fraud. Any travel company wishing to take online payments needs to know how best to implement this and how to protect itself against fraud. Learn about the different aspects of taking the money by attending this seminar. You will hear from those who really know the ins and outs of online payments.
Thursday 12 November
11:00 - 12:00 Into the Future
Hugo Burge, Executive Chairman, Cheapflights and FounderHOWZAT media
Graham Cook, Vice President of Product Strategy, ExpediaEurope
It is 30 years since the very first World Travel Market.In that time, the world has changed. Travel is moreprevalent than ever. Technology has become a key successfactor. The internet is uniting the world. What of thefuture? Is further great change on the way and, if so,what form will it take? In this seminar, three topexecutives will give their views on where the future istaking us.
12:30 - 13:30 Ask the Engines
Stephany van Willigenburg, Industry Manager, Travel, Google
Tracey Cheffey, Category Director (Travel), Yahoo!
Neil McCarthy, Chief Operating Officer, LatitudeGroup
The search engines dominate the online world. They have become the de facto method by which prospective customers reach your web site. Understanding how they work and how to get the most from them can lead to profitable ongoing business. Getting it wrong can be very expensive. In this seminar, you will hear presentations from two major search engines and an independent search engine specialist. You will then have the opportunity to ask those burning questions that are so important to you. This is a must-attend seminar for anyone concerned with having the best presence possible on the search engines.
14:00 - 15:00 Online and Onsale
Paul Richer, Senior Partner, Genesys - The TravelTechnology Consultancy
Being online and onsale is every travel company's goal. In order to compete you need to have a web site that is driving business and earning good revenues. However, many web sites simply do not realise their full potential. For some, what ought to be an effective sales channel falls short of what is achievable. It is vital to get the basics right. The good news is that this can be achieved without great expense by just applying some thought and consideration. In this seminar, hear how to take a critical look at your online presence and see what makes the difference between an also-ran web site and a top performer.