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This year Paul Richer of Genesys once again organised several of the technology events at World Travel Market. All these events were free to attend with top class speakers providing some fantastic insights into how to make the best use of technology.

The two programmes in which Genesys was involved were:

WTM Travel Innovation Summit in association with Travel Technology Initiative
The Genesys Sessions

Some of the speakers have allowed their presentations to be available for download. Just click on the speaker's name below.

WTM Travel Innovation Summit In Association With Travel Technology Initiative

Monday 2 November 2015
WTM Global Stage, World Travel Market, London

Innovation drives the travel industry. At this Summit we heard from senior travel executives who have led innovative initiatives within their own businesses. They shared their thoughts and experiences. From starting a new innovative travel business to looking into the future of travel distribution and online search, the Summit provided vital insights that are applicable to your own business.

Click on this link to view the video of the Summit or click the speakers' names to download their presentations.

Innovation in Business

Prakash Sikchi, Co-founder, Inspirock - What's the Plan?
Chris Carmichael, Innovation Lab Manager, TUI Destination Services - Innovation at TUI Destination Services (presentation not available)
Jeroen van Velzen, CEO, RoadMap Mobile Futures

A Look at the Future

Annika Kessel, Managing Director, peakwork UK - 21st Century Travel Distribution (presentation not available)
Massimo Morin, Head of Business Development, Travel, Google - The Future of Travel Search

WTM Genesys Sessions 2015

Tuesday 3 November 2015
Platinum Suites 3 and 4, World Travel Market, London

This year Paul Richer of Genesys once again organised a series of technology and online travel seminars at World Travel Market. All these events were free to attend with top class speakers providing some fantastic insights into how to make the best use of technology.

Customers Crave Content (10:30 to 11:30)

Great content turns lookers into bookers. What consumers see and read about your product will persuade them to make that purchase. Travel is information at the point of sale - it cannot be touched or sampled like other products - so it is vital to make that information compelling and persuasive. Our team of experts described the tips and techniques they use to ensure that content counts.

Click on this link to view the video of the Session or click the speakers' names to download their presentations.

Sam Crowther, Head of Creative, Bauer Radio (presentation not available)
Pleasance Coddington, Group Head of Content & Social Media, Momondo Group
Sarah Hughes, Co-founder, Fiz

Search Engine Update 2015(12:00 to 13:00)

Search engine marketing and optimisation is an ever-evolving science. The search engines regularly update their algorithms and introduce new features. You need to keep abreast of these to avoid falling behind your competitors. In this session we heard about the latest updates that the engines are introducing.

Click on this link to view the video of the Session or click the speakers' names to download their presentations.

Getting Personal (13:30 to 14:30)

Big data is driving personalisation. The ultimate goal is one to one marketing with your customers, building a relationship that is personalised to customers' individual needs. This approach requires the collection of pertinent data and the use of sophisticated analytics. This may sound complex but the payback is huge. Our speakers provided their expert insights into big data, analytics and personalisation.

Click on this link to view the video of the Session or click the speakers' names to download their presentations.

Catalin Ciobanu, Director - Innovation & Big Data Analytics, Carlson Wagonlit Travel (presentation not available)
Alison Broussy, Vice President Customer Strategy & Technology, ACCOR Distribution and Marketing
Kevin Thorogood, Director, Travel & Hospitality Sector, EMEA, Thunderhead

Digital Marketing (15:00 to 16:00)

Digital marketing is one of the key success factors that drives a profitable travel business. It is complex, though. Your customers are viewing your business on multiple devices: mobile, tablet and computer. They are learning about you through channels that you don't control such as social media and review sites. In this session, our speakers gave the guidance you need to steer you through the digital marketing minefield.

Click on this link to view the video of the Session or click the speakers' names to download their presentations.

Colin Lewis, Director of Marketing, bmi regional (presentation not available)
Andrew Leung, Head Online Marketing, Mr & Mrs Smith
Simon Davidson, CEO, Psonify

What's Happening in Technology (16:30 to 17:30)

Advances in consumer technology provide the opportunities for industry outsiders to enter the travel industry with new, disruptive, business models. Businesses such as Uber, Airbnb, Hotel Tonight are grabbing a significant share of the travel market. In this session, we heard about the latest developments in technology that you need to understand in order to stay ahead and maintain a profitable business.

Paul Richer, Senior Partner, Genesys - The Travel Technology Consultancy

Consultancy:

Management consultancy is at the heart of Genesys' activities. Our travel technology consultants undertake assignments covering every aspect of the travel industry's use of information technology.

System Procurement:

We have developed a tried and tested methodology that substantially reduces the risk inherent in procuring a new system. We are also familiar with negotiation techniques to ensure our clients get excellent value for money.

Web, Mobile & E-Commerce:

Genesys is acknowledged as one of the world's leading authorities on e-commerce, the Web and online travel. Our range of services includes consultancy, website services and search engine marketing services.

Research:

We carry out research projects in support of individual companies' market and product development strategies. We also compile travel industry research reports which are either published by ourselves or by third parties.

Publications:

Genesys compiles and publishes specialist technology reviews for tour operators, travel agents and hotels. These are aimed at senior decision makers with travel, industry, financial analysts and researchers.