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This year Paul Richer of Genesys once again organised several of the technology events at World Travel Market. All these events were free to attend with top class speakers providing some fantastic insights into how to make the best use of technology.

The two programmes in which Genesys was involved were:

WTM Travel Innovation Summit in association with Travel Technology Initiative
The Genesys Sessions

We asked speakers if they would allow Genesys to make their presentations available on the web. The majority kindly agreed.

You can view speakers' presentations just by clicking on their names below.

WTM Travel Innovation Summit In Association With Travel Technology Initiative

Monday 4 November 2013
World Travel Market, London

Innovative technology and business models are having a sustained impact on the travel industry as new players introduce ever more sophisticated ways of doing business. Travel Technology Initiative, at the forefront of the deployment of technology in the travel industry, teamed up with World Travel Market to assemble a team of top-flight speakers who will gave their take on the very latest developments in travel that will affect all of us now and in the near future.

View speakers' presentations by clicking on their names below.

Programme:

Moving with the Times

Successful businesses don't stand still. In this session we heard from two of the world's premier travel brands about how they are adopting innovation in technology, business practices and organisational culture to position as front-runners amongst their peers.

The Online Players

It is no longer good enough just to be online, the world has moved on. The go ahead online players are continually developing their business models and innovating to stay ahead. Two leading players gave their views on where travel is heading both online and on mobile.

Online Travel Agents - Where Next? - Andrew Warner, Senior Marketing Director, Expedia EMEA
Mobile Innovation - David Slocombe, Head of Mobile, lastminute.com (presentation not available)

Ahead of the Game

Looking into the future, we heard from three speakers who spoke about their experiences of launching an innovative business, provide an insight into gamification and take the long view of how mobile is becoming indispensable.

Innovating a New Travel Business - Kelly Lees, General Manager, Europe, Gogobot
The Journey to Gamification. Engaging Travellers - Oscar Herencia , Co-founder, CSO & Traveller, Fantastiq Transmedia Solutions
Your mobile phone or your wedding ring? - Richard Lewis, CEO, Best Western Hotels (presentation not available)

WTM Genesys Sessions 2013

Tuesday 5 November
World Travel Market, London

This year Paul Richer of Genesys once again organised a series of technology and online travel seminars at World Travel Market. All these events were free to attend with top class speakers providing some fantastic insights into how to make the best use of technology.

Search Engine Update 2013

It is vital that you get your search engine strategy right. Succeed and visitors will be beating a path to your online door. Get it wrong and your website will be an expensive failure. Getting it right, though, is becoming increasingly difficult as the two disciplines - search engine optimisation and search engine marketing - become increasingly complex. We heard from the experts about how to maximise your presence on the search engines.

Andrew Jones, Head of Search Account Management, Yahoo (presentation not available)
Nate Bucholz, Industry Head of Travel, Google UK (presentation not available)
Sebastien Gibergues - Director Leisure & Online Travel, Amadeus IT Group

Click here to view the video of this session.

Consumers Crave Content

Content Marketing is about branding, consumer engagement, social media and of course search engine optimisation. If you can get your content marketing right, you will be forging ahead of the competition. Whether on PC, mobile or tablet, you need to be presenting the right content to consumers to persuade them to become customers. It needs to be engaging and sufficiently compelling to persuade travellers that they should be booking with your company. From reviews to video, there are a wealth of options. In this seminar, we heard from the experts who understand which how best to deploy content so that it really works for your business.

Click here to view the video of this session.

Are You Mobile?

The mobile channel continues to grow in importance. Not to be confused with tablets, mobiles have limited screen real estate. However, they are carried by consumers and are always at hand to address any thoughts, questions or queries. If consumers are researching a trip or even wishing to book, is your company's online presence sufficiently mobile friendly to address their needs? Is mobile working for your organisation or are you in danger of being left behind? We heard from those who already have the hard-won experience about how to profit from going mobile.

Click here to view the video of this session.

Social Media Master Class 2013

Social media is now mainstream. Every travel company should be using Facebook, Twitter, customer reviews and other social channels to build brand awareness, improve customer service and drive sales. Does your company have a social media strategy? Is it succeeding? Are you concerned you are making the effort but not reaping the rewards? We heard from the experts on how to make social media work for your organisation.

Click here to view the video of this session.

Travel Technology - Latest Trends

Travel is information at the point of sale. When it is purchased, it just exists on the computer systems that powers the travel industry. Virtually no other industry is as technology-driven as travel. This means that we need to keep up with the latest technology trends. Whether it is mobile and tablet distribution, social media, the latest generation of reservation systems you cannot afford to get left behind. At this seminar we learnt about the latest consumer and

Paul Richer, Senior Partner, Genesys - The Travel Technology Consultancy

Click here to view the video of this session.

Consultancy:

Management consultancy is at the heart of Genesys' activities. Our travel technology consultants undertake assignments covering every aspect of the travel industry's use of information technology.

System Procurement:

We have developed a tried and tested methodology that substantially reduces the risk inherent in procuring a new system. We are also familiar with negotiation techniques to ensure our clients get excellent value for money.

Web, Mobile & E-Commerce:

Genesys is acknowledged as one of the world's leading authorities on e-commerce, the Web and online travel. Our range of services includes consultancy, website services and search engine marketing services.

Research:

We carry out research projects in support of individual companies' market and product development strategies. We also compile travel industry research reports which are either published by ourselves or by third parties.

Publications:

Genesys compiles and publishes specialist technology reviews for tour operators, travel agents and hotels. These are aimed at senior decision makers with travel, industry, financial analysts and researchers.